IDAEXPO+ education Session

Building a Winning Team – Strategies to Recruit and Retain Top Talent for you Door Business

Tuesday, April 23 8:00 AM – 9:00 AM

Recruiting A-Players is a top priority for all Door Companies these days, but you need to take it a step farther. When recruiting and hiring there is a key element that needs to be explored to ensure the A-player will help you grow and become part of a winning team. Today’s employees are interested in things like work-life balance, your company’s position in the marketplace, They look at what your customers  and employees have to say about you and a clear path to growing their pay. Attracting A-Players in one part of the equation, but losing top performers, especially in this economy, is a major pain to your business — in more ways than just financially. However, retaining great employees is  NOT impossible, you just need the right plan! Join us as we explore the keys to having highly engaged employees and the financial benefits both short and long term.

jody Underhill


Jody Underhill is an established internet marketing and recruiting strategist who helps organizations leverage social media to share their message to increase profits and recruit and retain A players on their team. He has worked with, Darren Hardy, the publisher of Success Magazine, Winner of Last Comic standing John Heffron, along with national and international corporations on marketing strategies. 


Jody has blended his unique experience as an Executive Director with a Fortune 250 company along with his meteoric rise as one of the most sought after marketing digital strategists for local businesses and blended it into a “unique recruiting process” exclusively for the Home Services industry.


As CEO of he has grown the business from inception to working with 100+ home service companies in just 12 months. 


Jody is a popular speaker for numerous national and international organizations, events and forums related to marketing and recruiting, speaking on how to effectively integrate internet marketing into your overall marketing and business goals.


You can see more about his unique processes, strategies and what clients are saying about or contact him at