via Zoom
Dan Antonelli, KickCharge Creative
Best Known Beats Best Most home service companies aren’t losing because of poor service—they’re losing because they’re forgettable and aren’t standing out in their market. When customers don’t recognize a company’s name, they turn to Google—where companies then need to compete on price and pay more for every lead. This session showcases why the most successful companies aren’t just better—they’re better known—and how stronger branding leads to lower acquisition costs, higher conversions and stronger margins.
Dan Antonelli is the CEO of KickCharge Creative, an award-winning New Jersey-based marketing agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands and winning marketing strategies. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including “Building a Big Small Business Brand” and his new Amazon best-selling book, “Branded Not ‘Blanded’: KickCharge Your Home Service Brand.”
A pioneer in home service branding, Dan began hand-lettering vans at 15 and went on to build KickCharge into a global leader in disruptive brand design. His work has been featured on MSNBC and in industry magazines including Entrepreneur, HVACR Business, Plumbing & Mechanical and Contracting Business—among many others. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world.