Protecting Your Brand: Why Trademark Your Logo?
Your logo is more than just a graphic, it is a recognizable part of your business identity. As your company grows, your logo can become one of your most valuable brand assets.
Registering your trademark can help protect that identity and give your business greater legal protection against others using a confusingly similar name, logo, or brand identifier.
Whether you are launching a new business or have been established for years, understanding trademark protection is an important part of building a strong and lasting brand.
Trademarking Resources
Your logo represents your business every time a customer sees it. Taking the time to understand trademark protection can be an important step in building a brand that is designed to last.
These resources are provided for general educational purposes. Trademark laws and individual circumstances vary, so businesses should consult a qualified trademark attorney for legal advice specific to their situation.
1
Registering your trademark with the USPTO creates rights throughout the entire United States and its territories, and includes your registration in our publicly accessible database of registered trademarks.
2
Trademarks, patents, copyrights, domain names, and business name registrations all differ, so it’s important to learn whether a trademark is appropriate for you.
3
To determine whether you’re required to have a U.S. licensed attorney, you must provide and keep current your domicile address in trademark filings.
4
Explore USPTO’s online trademark tools to search existing trademarks, file applications, check application status, and access resources to help navigate the trademark registration process.