IDAExpo & Events

Companies are People, Too

Track: Management
Speaker: Kaley Wichman, The McAlear Group
April 21st, 7am-8:30am
Description:
Empowered by technology and increasing immunity to advertising, potential customers are controlling their own sales funnel and driving our marketing.  We are moving toward a subscription-driven, human and emotional, big brand-free world. To be successful in this world, you will need to throw out old ways of thinking about marketing and advertising and learn to be effective in a world where the customer is calling the plays. In this presentation, learn the five constant human truths and how they relate to modern marketing. Explore ways to engage consumers through social media, value-based and humanistic marketing. And see some real-life (non-garage door related) examples of companies becoming more than a brick and mortar location.