Fall EduCon Session

Trade Up to Level Up: Elevate Your Business with Better Solutions

Friday, September 12 2:30 PM – 3:00 PM

This training deck is designed to help garage door professionals elevate their business by tapping into the growing demand for upgraded opener solutions. Today’s homeowners want more—quieter operation, smart home integration, enhanced safety, and reliability—and they’re willing to pay for it.

By shifting from a “just get it working” mindset to a value-driven approach, dealers can boost margins, increase customer satisfaction, and drive more referrals. With a clear Good-Better-Best framework, actionable insights, and real-world examples, this session gives you the tools to confidently lead upgrade conversations and grow your business—one premium install at a time.

Jennifer Binns

With over a decade of experience in sales leadership and marketing, I have successfully driven business growth and built strategic partnerships across durable goods, IoT home automation, and professional and retail channel industries. My career has focused on leading transformative initiatives, fostering innovation, and creating strategies that deliver measurable results. At LiftMaster, focused on developing go-to-market strategies and innovative access solutions that empower dealers, distributors, and integrators. Emphasis on launching new products, highlighting the benefits of smart home technology and professional installation, and supporting partners in growing their businesses through connected platforms like myQ.