IDAExpo+ & Events

Creating a Playbook for 2023
Running a Business means understanding all aspects of the business. This seminar will focus on a better understanding of the 50-30-20 rule: the importance of maintaining margins, passing on increases, and measuring your performance utilizing basic KPI’s (key performance indicators). How to implement systems and create a brand differentiating yourselves from your competitors. This will be in interactive session so please bring along questions and be prepared to share.

Byron Burland is the owner of Besser Bros Garage Doors and has been in the Industry since 1994. Byron started Safe ‘n Secure in 1994 in San Diego, and in 2005, acquired Besser Bros. Garage Doors in Orange County. In April 2023, both businesses will celebrate 29 and 46 years respectively, being one of the longest established garage door businesses in Southern California.  Originally from South Africa, Byron earned a degree in Business and Financial Management (majoring in Financial Accounting and Marketing), following which he served in the South African Defense Force for two years. 

Byron is an IDEA accredited dealer and an IDEA sanctioned trainer. Currently serves as the Vice President – Dealers and served two, two-year terms as CODA president and one three-year term as an IDEA director. When not working, he enjoys fishing, spending time on the water, and most importantly being with his beautiful wife Robyn and their 5 children. Byron understands the commitment and time it takes to run a door business, has been through multiple recessions and yet has found a way to continue to grow. His goal is to share his knowledge and experiences with fellow Dealers in an effort to help and improve the Industry so everyone prospers.